‘INFLUENCERS’

I’m glad to have stumbled upon this video(on http://www.penn-olson.com/).

First the excerpt:

‘INFLUENCERS’ is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film investigates the essence of influence, what makes a brand, weather it be aperson or an objetct, influential without beeing academic. Ithink every creative who want to make a personal brand of themsekves should watch this.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Feel free to leave comments on what you define as a influencer